Top 10 GoHighLevel Features
Top 10 GoHighLevel Features You’re Probably Not Using
📌 Table of Contents
Introduction: Why Most Users Only Scratch the Surface
What Makes GoHighLevel So Powerful?
The Top 10 Hidden GoHighLevel Features (You Need to Use)
Custom Value Fields
Survey & Form Builder Logic
Smart Lists & Dynamic Filtering
Trigger Links for Behavior-Based Automation
Social Planner & Content Calendar
Missed Call Text Back
Reputation Management Automation
Opportunity Customization in Pipelines
SaaS Mode & White-Label Billing
Membership Site Builder
Bonus: Upcoming Features to Watch in 2025
Final Thoughts: Small Tweaks, Big Wins
FAQs
🚀 Introduction: Why Most Users Only Scratch the Surface
If you’re using GoHighLevel and feel like you're only tapping into 20% of what it offers you’re not alone.
The platform is incredibly deep. Most individuals create funnel walls or automate their systems when the best options are not well known like tools that can save time, client retention and even new revenue streams are not taken advantage of.
In this blog, we’re diving into the top 10 GoHighLevel features you’re probably not using but definitely should be.
Let’s turn your account from “basic CRM” to “agency powerhouse.”
🧠 What Makes GoHighLevel So Powerful?
GoHighLevel isn’t just a funnel builder. It’s a CRM built for agencies, an automation engine, a white-label SaaS platform, and a full business operating system.
Why agencies love it:
Replace 6–8 separate tools
Automate client communications
Build custom branded software
Deliver consistent, repeatable client results
But while most users know the basics like email campaigns, SMS follow-ups, and pipeline tracking many overlook the hidden GoHighLevel tools that can 10x your productivity.
🔍 Top 10 Hidden GoHighLevel Features You’re Probably Not Using
1. Custom Value Fields
Why it’s powerful:
Custom values let you pre-define data like names, prices, links, or calendar URLs once and reuse them across funnels, emails, and workflows.
Use case:
Instead of manually updating pricing in 10 email templates, set it as a custom value. Update it once, and it reflects everywhere instantly.
2. Survey & Form Builder Logic
Why it’s powerful:
GoHighLevel’s survey/form tools support conditional logic so users see different questions based on previous answers.
Use case:
Qualify leads directly inside the form. If a user selects “Interested in SEO,” show SEO-specific questions. For “Paid Ads,” show different follow-up.
CRM tool advantage: The data collected syncs directly into the contact record so your segmentation game gets stronger instantly.
3. Smart Lists & Dynamic Filtering
Why it’s powerful:
Smart Lists allow real-time contact filtering based on tags, activities, form submissions, pipeline stages, and more.
Use case:
Create a live list of “Leads who opened an email but didn’t book a call” and target them with a new offer.
Why it’s a hidden gem:
Most users still manually filter their contacts this is a live automation-based CRM feature built for scaling.
4. Trigger Links for Behavior-Based Automation
Why it’s powerful:
A trigger link is a clickable link that starts an automation when clicked. Super underused, yet crazy effective.
Use case:
Send an email with “Book Your Free Call.” When clicked, a trigger adds a tag, starts a follow-up workflow, and notifies your sales team.
Perfect for: Behavioral segmentation, lead scoring, micro-conversions.
5. Social Planner & Content Calendar
Why it’s powerful:
Manage all your social media accounts in one place right inside GoHighLevel.
Use case:
Schedule posts for Facebook, Instagram, LinkedIn, and Google Business Profile. Batch content once a week and automate posting.
Why it’s underrated:
Most users don’t realize GHL can replace tools like Buffer or Hootsuite saving you $30–$100/month.
6. Missed Call Text Back
Why it’s powerful:
Every time a lead calls and you miss it, GHL can automatically send a text saying:
"Sorry we missed your call! Can I help you via text?"
Use case:
Massively improves lead response rate and shows you care even when you're unavailable.
Why it matters:
Most agencies lose leads here. This one feature can rescue lost revenue with zero extra work.
7. Reputation Management Automation
Why it’s powerful:
Automatically request Google Reviews after a service is completed or based on a specific pipeline stage.
Use case:
Client completes onboarding → GHL sends an email + SMS review request → redirects happy users to Google, upset users to a feedback form.
Bonus: You can track and manage all reviews from the dashboard.
8. Opportunity Customization in Pipelines
Why it’s powerful:
You can now add custom fields to Opportunities, allowing detailed tracking at every stage.
Use case:
Add fields like “Estimated Contract Value” or “Close Probability” per opportunity and use them in reports.
Why it’s hidden:
Most users stick with default pipelines and miss out on deep customization that fuels better decisions.
9. SaaS Mode & White-Label Billing
Why it’s powerful:
You can white-label GoHighLevel and turn it into your own SaaS platform charging clients monthly for access.
Use case:
Bundle funnels, automation, and local services into a SaaS product. Use GHL’s billing system to charge and manage subscriptions.
Keyword connection: This is where CRM tools for agencies become recurring revenue machines.
10. Membership Site Builder
Why it’s powerful:
Yes GHL can create full membership portals, complete with lessons, content drip, progress tracking, and user access levels.
Use case:
Create courses, onboarding hubs, or premium content sites directly inside GoHighLevel.
Bonus: You can automate access via workflows (e.g., client signs a contract → auto-enrolls into a training module).
🔮 Bonus: Upcoming Features to Watch in 2025
GoHighLevel continues to innovate. Features being rolled out or tested include:
AI-powered email and SMS suggestions
Smart CRM insights for lead prioritization
Expanded integrations with Shopify and TikTok Ads
Native mobile app upgrades for client access
If you’re serious about using CRM tools for agencies, GHL is evolving faster than the competition.
✅ Final Thoughts: Small Tweaks, Big Wins
The difference between average and elite GoHighLevel users?
They don’t just build funnels they use automation, behavioral triggers, reputation tools, and white-label billing to scale operations effortlessly.
Here’s the truth:
You probably already have access to every feature listed above. You just haven’t tapped into them yet.
Start with 1–2 hidden features. Test, tweak, and watch your business efficiency explode.
Want step-by-step training on all of these? Check out the GoHighLevel MasterClass your shortcut to full platform mastery.
❓ FAQs
1. Are these GoHighLevel features available in the standard plan?
Yes! Most of these tools are included in the $97/month and $297/month plans. SaaS mode is unlocked in the $497 plan.
2. Can I use GoHighLevel without an agency?
Absolutely. Coaches, freelancers, and local businesses also benefit from these tools even without client work.
3. Are these features hard to set up?
Not really. GoHighLevel offers templates, and platforms like the MasterClass walk you through setup for each tool.
4. Will using these features save me money?
Yes. Features like social planner, form logic, and CRM automation replace tools like Zapier, Calendly, Mailchimp, and more.
5. Is GoHighLevel still growing in 2025?
Yes fast. The team continues to launch monthly updates, integrations, and support for agencies and SaaS businesses.
