GoHighLevel Website Builder vs WordPress: Which One Should Agencies Use?

Introduction

When it comes to creating client websites, agencies have two dominant tools on the table: the GoHighLevel website builder and WordPress. Both platforms are powerful, but they serve different purposes depending on your agency’s business model, workflow, and growth goals.

If you’ve been debating between GHL vs WordPress as your go-to agency website tools, this blog breaks it down for you. We’ll look at usability, customization, integrations, costs, and most importantly what’s best for agencies in 2025 and beyond.

Table of Contents

• Why Agencies Need the Right Website Builder

• What is the GoHighLevel Website Builder?

• What is WordPress (and Why It’s Still Relevant)?

• GoHighLevel Website Builder vs WordPress: Side-by-Side Comparison

• When to Choose GoHighLevel Over WordPress

• When WordPress Still Wins for Agencies

• Pricing Breakdown: GHL vs WordPress

• SEO, Integrations & Scalability Considerations

• Verdict: Which Platform Should Agencies Use?

Why Agencies Need the Right Website Builder

Agencies don’t just need to design “pretty websites.” They need conversion-driven platforms that generate leads, integrate with CRMs, and automate follow-ups.

Choosing the wrong tool means:

• Wasted time on maintenance

• Missed automation opportunities

• Higher long-term costs

That’s why agencies are now questioning whether traditional WordPress is worth the upkeep—or if an all-in-one tool like the GoHighLevel website builder is the smarter long-term bet.

What is the GoHighLevel Website Builder?

The GoHighLevel website builder is an integrated drag-and-drop builder inside GHL. It allows agencies to:

• Build client websites quickly (no plugins required)

• Connect sites directly to funnels, forms, and CRM

• Automate lead capture and nurture sequences

• White-label everything as your own SaaS

Essentially, it’s websites + automation + CRM in one place.

Pros of GoHighLevel Website Builder

• Simple drag-and-drop interface

• Native integration with GHL CRM, pipelines, and automations

• Perfect for agencies offering SaaS or retainer services

• No plugins, themes, or constant updates

What is WordPress (and Why It’s Still Relevant)?

WordPress powers over 40% of the internet and remains the most customizable website platform.

Strengths of WordPress for Agencies:

• Thousands of plugins and themes for total flexibility

• Excellent for content-heavy sites (blogs, membership portals, eCommerce)

• Huge community of developers and support

But here’s the catch: agencies often get stuck in plugin chaos, client hosting issues, and ongoing maintenance that eats away at profits.

GoHighLevel Website Builder vs WordPress: Side-by-Side Comparison

When to Choose GoHighLevel Over WordPress

The GoHighLevel website builder shines for agencies that:

• Focus on conversion-driven sites (funnels, landing pages, lead gen)

• Want to integrate websites with email, SMS, and CRM

• Need to onboard and deliver websites fast (great for Snapshots)

• Are scaling SaaS models and offering white-labeled tools

If speed, automation, and scalability are your priorities, GHL wins.

When WordPress Still Wins for Agencies

WordPress is still the go-to for:

• Content-heavy sites (blogs, media sites)

• Complex eCommerce (WooCommerce, Shopify integrations)

• Highly custom websites that need coding and deep design freedom

• Clients who request full CMS control

If your client wants a blog-heavy or advanced site beyond landing pages, WordPress remains unmatched.

Pricing Breakdown: GHL vs WordPress

GoHighLevel Website Builder

• Included in $97/month starter plan

• All-in-one (CRM, automation, websites, funnels)

• White-label options in higher plans

WordPress

• Free core software

• Hosting: $10–$40/month

• Premium themes & plugins: $200–$500/year

• Extra cost for automation tools (Zapier, CRMs, etc.)

👉 For agencies, GHL often ends up cheaper in the long run since it replaces multiple tools.

SEO, Integrations & Scalability Considerations

• SEO: Both GHL and WordPress allow basic SEO setup, but WP still leads for advanced optimization with plugins like Yoast.

• Integrations: GHL covers most native needs (CRM, SMS, funnels). WordPress needs plugins or Zapier.

• Scalability: GHL lets you scale clients + SaaS services easily. WordPress scales for advanced, custom websites.

Verdict: Which Platform Should Agencies Use?

If your agency’s priority is fast, conversion-driven websites tied into a CRM, the GoHighLevel website builder is the clear winner.

If your agency is focused on content-heavy websites, eCommerce, or highly customized builds, WordPress is still the best choice.

👉 The truth? Many agencies use both GHL for funnel-driven lead gen websites and WordPress for complex content-heavy projects.

Final Thoughts

The debate between GHL vs WordPress isn’t about which tool is “better” overall—it’s about which tool fits your agency business model.

If you’re scaling SaaS, retainer packages, and lead generation, GoHighLevel is your best friend. If you’re serving clients who demand advanced websites with endless customization, WordPress remains your go-to.

Whichever route you choose, the key is to align your tech stack with profitability and scalability—not just client requests.

👉 Want to learn how to set up GoHighLevel for your agency? Check out our advanced training at GoHighLevel MasterClass.