GoHighLevel SaaS Mode Pricing Explained
GoHighLevel SaaS Mode Pricing Explained: Is White-Label CRM Worth It?
Table of Contents
Introduction: The Rise of White-Label SaaS for Agencies
What Is GoHighLevel SaaS Mode?
How SaaS CRM Pricing Works in GoHighLevel
GoHighLevel SaaS Mode Pricing Plans Explained
Standard Agency Plan
Pro SaaS Mode Plan
What’s Included in SaaS Mode?
Benefits of White-Label CRM Reselling with GHL
Real Costs to Consider Beyond the Plan Price
Who Should (and Shouldn’t) Use SaaS Mode?
Is GoHighLevel SaaS Mode Worth It?
Final Thoughts
Introduction: The Rise of White-Label SaaS for Agencies
The marketing world is changing fast. Agencies are no longer just service providers—they’re turning into tech companies by reselling software. Why? Because recurring SaaS revenue offers stability that client retainers alone can’t guarantee.
This is exactly what GoHighLevel SaaS Mode empowers you to do. Instead of just managing campaigns, you can offer your own white-label CRM platform your brand, your pricing, your clients.
But the big question is: How does SaaS CRM pricing actually work, and is GoHighLevel’s SaaS Mode worth the investment? Let’s break it down.
What Is GoHighLevel SaaS Mode?
At its core, GoHighLevel SaaS Mode lets agencies transform into software providers. Instead of just delivering marketing services, you can:
Rebrand GoHighLevel as your own CRM (your logo, colors, domain).
Sell software subscriptions to clients at your own pricing.
Automate billing & account creation with Stripe integration.
Offer built-in tools like funnels, SMS/email marketing, reputation management, and automations all under your branding.
In short, SaaS Mode means you’re not just running an agency you’re running a software company on top of your agency.
How SaaS CRM Pricing Works in GoHighLevel
The pricing model is simple:
You pay GoHighLevel a flat monthly SaaS Mode fee.
You then resell the software to clients at your chosen price.
The difference between the monthly payment of your clients and GHL fee = your recurring revenue.
Example:
You pay GoHighLevel $497/month for SaaS Mode.
You charge 20 clients $197/month each for your CRM.
That’s $3,940 revenue – $497 cost = $3,443 profit per month.
This is why so many agencies love the model it scales without adding staff.
GoHighLevel SaaS Mode Pricing Plans Explained
GoHighLevel offers two main plans for agencies:
1. Standard Agency Plan – $297/month
This includes:
Unlimited sub-accounts (clients).
CRM, pipelines, funnels, automations.
Email & SMS marketing.
Client portals.
Reputation management.
👉 But this is for agencies managing clients directly not reselling software.
2. Pro SaaS Mode Plan – $497/month
This unlocks SaaS Mode, which adds:
White-label CRM (your brand, not GHL).
Stripe integration for automated client billing.
Twilio/Mailgun rebilling (profit on SMS/email usage).
Advanced API & Zapier integrations.
24/7 support (with your branding).
👉 This is the plan agencies use to become SaaS providers.
What’s Included in SaaS Mode?
When you activate GoHighLevel SaaS Mode, you’re not just paying for software you’re getting a complete white-label SaaS infrastructure:
Custom-branded desktop app & mobile app for your clients.
Automated client sign-ups & logins (no manual setup).
Client billing & subscription management via Stripe.
Control over pricing tiers (basic, premium, VIP plans).
Rebilling on usage (SMS, calls, emails = extra revenue).
Full ownership of client relationships.
It’s everything you need to create your own SaaS product without coding.
Benefits of White-Label CRM Reselling with GHL
Why do agencies jump into SaaS Mode? Here are the key advantages:
Recurring Revenue – Stop chasing new projects each month. With SaaS, you get predictable, compounding income.
Scalability – Unlike services, SaaS scales without hiring more staff. 100 clients can use your platform without extra workload.
Higher Client Retention – When clients rely on your software, they’re less likely to leave your agency.
Authority & Branding – Position yourself not just as a consultant, but as a software company.
Profit on Communication Costs – Earn margins on SMS, calls, and emails by rebilling Twilio/Mailgun usage.
All-in-One Ecosystem – Offer clients funnels, pipelines, CRM, and automations under your logo.
For many agencies, SaaS Mode isn’t just an upgrade it’s a business model transformation.
Real Costs to Consider Beyond the Plan Price
While $497/month is the base SaaS Mode price, consider these additional factors:
Rebilling Setup – You’ll need Stripe + Twilio/Mailgun accounts.
Support – GHL has white-label support, but some agencies add their own help desk.
Marketing & Sales – You’ll need to market your CRM just like a SaaS product.
Training Clients – Onboarding and tutorials add workload unless automated.
That said, most agencies offset these costs quickly once they have even a handful of paying SaaS clients.
Who Should (and Shouldn’t) Use SaaS Mode?
👉 Best suited for:
Agencies serving niches like real estate, fitness, salons, legal, coaching.
Consultants who want to sell a software + service hybrid.
Entrepreneurs who want to pivot into SaaS without coding.
👉 Not ideal for:
Agencies with fewer than 3–5 clients (too early to justify cost).
Businesses not interested in customer support or recurring billing.
Freelancers who only want basic CRM functionality.
Is GoHighLevel SaaS Mode Worth It?
The short answer: Yes—if you’re ready to think bigger.
If you’re an agency looking for:
More predictable revenue.
Higher client stickiness.
A competitive edge in your niche.
…then white-label CRM reselling is one of the smartest moves you can make.
With just 3–5 paying SaaS clients, you cover the cost of GHL’s SaaS Mode. From there, every new client is pure profit. And unlike service work, SaaS revenue compounds making your agency more valuable long term.
Final Thoughts
GoHighLevel SaaS Mode isn’t just another feature it’s a business model shift.
By paying a flat monthly fee, you unlock the ability to sell your own white-label CRM, create predictable recurring income, and position yourself as more than just an agency.
If you’re serious about scaling in 2025 and beyond, SaaS CRM pricing with GoHighLevel is absolutely worth it.
👉 Like to know the very steps to initiate your SaaS offer? Join our GoHighLevel MasterClass at GoHighLevelMasterClass.com and turn your agency into a software business.
